SAN DIEGO--(BUSINESS WIRE)--Opticon - Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced Real-Time Segmentation, a new, ...

Optimizely at its Opticon conference in San Diego today introduced Real-Time Segmentation, which allows marketers to segment customers in the moment of engagement for more relevant, personalized ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Everyone knows about segmentation as a marketing tool, but now, it seems, it is being applied increasingly in the sales realm as well. For both marketers and sales reps alike, segmentation helps ...