Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...

Two Bakery Pop-ups Have Opened on the Same Brooklyn Block Head to Fort Greene for $5 beignets and standout sticky buns.

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

MINNEAPOLIS (WCCO) --Earlier this year, General Mills announced it is dropping artificial colors and flavors from more of its cereals, including Trix. To go along with its real ingredients, the ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

HOUSTON (KTRK) -- A Houston bunny, named Cinnabun is the new face of General Mill's Trix cereal. Cinnabun will be featured on the Trix cereal box and in a series of campaign ads. This is the first ...

Trix, the candy-colored cereal you totally begged your mother for back in the day, is looking to rebrand. A new recipe will be hitting grocery store shelves this year, and all those artificial colors ...