Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

The Journal of Personal Selling and Sales Management, Vol. 31, No. 2 (Spring 2011), pp. 157-170 (14 pages) As the global marketplace continues to change owing to the proliferation of global brands, ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods. Covers data collection, analysis, and ethical considerations. One of the most ...

This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This online course is divided into two programmes ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This course is divided into two programmes (this ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how ...