This TikTok-famous toothpaste promises to conceal stains, neutralize yellowing and improve brightness in smiles. But is this for real or just a load of internet-driven hooey? Dentists say there is ...

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As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Hundreds of Aussies are claiming whitening products have caused problems with their teeth after one woman online alleged "purple whitening toothpaste" caused her to need a "filling" — but according to ...

As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

From optical brightening to charcoal cleaning, we look at how whitening toothpastes claim to work, and get the experts to weigh in Toothpaste aisles are packed full of weird and wonderful products ...

Amidst the beauty trends dominating the modern era, the importance of a radiant smile often gets overlooked. Whitening teeth is often a long and expensive process that takes days, weeks or even months ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering ...

If you've found yourself looking extra closely in the mirror lately or zooming in on pictures in your camera roll to analyze your teeth, wondering why your teeth look yellow, you're not alone. Many of ...

SINGAPORE - Media OutReach Newswire - 14 March 2024 - Colgate launches its first purple toothpaste, the Colgate Optic White Purple that instantly colour-corrects yellow tones* with the very first ...