Art and science can seem two opposites on a spectrum. One is creative and interpretive, the other exact and empirical. But an emerging technology known as Pure Structural Colour – dubbed the “boldest, ...

Inspired by the way iridescent bird feathers play with light, scientists have created thin films of material in a wide range of pure colors -- from red to green -- with hues determined by physical ...

Researchers have created visible lasers of very pure colors from near-ultraviolet to near-infrared that fit on a fingertip. The colors of the lasers can be precisely tuned and extremely fast -- up to ...

How does color work? It seems that as men we have an innate fear when it comes to color. It confuses and scares us. Most men prefer to stick to neutral shades, let’s be honest…it can be pretty boring ...