Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Altruism is defined as the unselfish concern for other people—doing things simply out of a desire to help, not because you ...

Both the donation number and amount are influenced by emotional and contextual cues derived from the disease relief projects on a fundraising website. Images and textual data from 1,763 projects were ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...