Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Testosterone can foster friendly, prosocial behavior in males, a new animal study finds. The work also revealed how testosterone influences the neural activity of oxytocin cells -- the so-called 'love ...