As The Drum's 2015 Digital Trading Awards (DTA) approach, Rockabox founder and chief executive and DTA judge James Booth talks about the importance of separating the value from the noise when it comes ...

Kellogg’s is preparing to extend programmatic buying to video advertising in the UK as it continues its data-driven, precision-marketing strategy. The FMCG giant is also on the cusp of rolling out its ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...