When done right, these are two ways to characterize programmatic advertising. If you’re looking to run a successful campaign and reach your exact audience, programmatic advertising is a smart and ...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic ...
It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...
The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...
Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...
Ad-technology firm StackAdapt is offering a platform that brings together email marketing, first-party data activation and programmatic advertising in a single space. The martech platform is now ...
In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...
If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...
NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...
The latest report on the programmatic media supply chain commissioned by the ANA makes for a fascinating read (yes really!) and, most importantly, gives advertisers a clear set of recommendations for ...
Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the world’s top companies to protect their data. As the company continued to scale, it needed to expand ...
Google is aiming to shift more of its digital marketing budget into programmatically traded campaigns, and has set its sights on a 60 per cent target, according to its global chief marketing officer ...
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