Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

This paper describes the development and implementation of a plywood product mix model for Ponderosa Industrial, a medium-sized company that supplies 25% of the plywood in Mexico. A unique modeling ...