Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...