Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas including investing, insurance portfolio management, finance and accounting, personal investment and financial ...

When subjects are shown words or objects during a training phase, and are then asked to perform a task that involves, for example, generating words from word stems or making a judgement about objects, ...

One of the more common words you'll come across in the psychological literature is priming, which is defined as an instance where exposure to one stimulus influences the reaction to a subsequent one.

Social priming is the field of research about how thinking about or interacting with something (like warm coffee, or old age) can affect later, vaguely related behaviour. (Rolf Zwaan has a useful ...