Porsche in the 1990s faced a growing problem, teetering on the verge of a full-blown crisis. The company fielded an aging ...
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How the 1999 Porsche Boxster saved a company
Porsche entered the 1990s with its back against the wall, its traditional sports cars aging and its balance sheet under real ...
Even Porsche itself will admit that the beginning of the 1990s was a “very difficult period” for the company. The “excessively high” cost of building four vehicles that didn’t share major components ...
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