Promoting article ideas to reporters is essential to promoting nonprofit causes, but it can be “boring and degrading,” according to a newsletter that is highlighted on the Green Media Toolshed blog.

SCOTTSDALE, Ariz. — When pitching prospect Carson Ragsdale heard that Justin Verlander would join the San Francisco Giants, Ragsdale hoped he would get a few minutes to pick the future Hall of Famer’s ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

In the fourth quarter of 2021, Business Wire blog posts covering our 60th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with ...

Media interviews are good places to learn the art of pitching an idea, a project, or a product. The speakers are usually passionate about the project, and they’ve had plenty of practice explaining it ...

Pitching pumps the lifeblood of most startups as a fundamental strategy for receiving funding, securing shelf space and earning consumer engagement, but it doesn’t come naturally to most entrepreneurs ...