As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time ...

Tredence launched Agentic Commerce accelerators to help retailers orchestrate AI-driven, personalized shopping journeys and ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Pioneering legal AI platform Harvey has reached a new milestone by hitting $190m ARR since its launch three years ago, in ...

Author: Aaron Crowe, Head of Revenue, APAC, Eagle Eye Discussions with retail leaders in Bangkok and Taipei reveal how ...

With Personal Intelligence, users can link apps such as Gmail, Google Photos, YouTube and Search to Gemini through a single ...

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises ...