Leaders are moving away from chasing the next tool and are instead intentionally orchestrating AI portfolios engineered to ...

Technology Leaders: Align Your IT and Business Strategies to Deliver High-Performance IT Your email has been sent In this TechRepublic exclusive, a Forrester vice president and principal analyst ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

If 2024 was about disruption, 2025 became the year of reckoning for performance marketing. Privacy-led signal loss, AI-led discovery, fragmented consumer journeys ...