Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...