The company’s pitch: Perceptual Positions has two goals through the original designs and sale of its products. First, to raise awareness for post-traumatic stress disorder and second, to make it ...

An important component of marketing strategy is to "position" a product in perceptual space. But to realize a perceptual position we must model the link from physical characteristics to perceptual ...

Positioning analysis is a process of analyzing how a company's current brand is perceived by the marketplace. When identifying target market opportunities, a company needs to compare the way its brand ...

Confidence, or the lack thereof, naturally fluctuates for any human. Whether you feel down when receiving negative news or after a huge deal falls through, your business will inevitably throw you ...