One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Imagine prepping for a big interview or presentation, feeling ...

New research reveals that two entirely different species show similar perception of auditory cues that drive basic biological functions; that these perceptions may be universally shared among animals; ...

Our brain is divided into two hemispheres, which are linked through only a few connections. However, we do not seem to have a problem to create a coherent image of our environment -- our perception is ...