Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

If you don't have a lot of experience setting up pay-per-click (PPC) campaigns, Ron Jones offers advice on getting started with Google AdWords. He believes it's the easiest PPC tool to work with. Once ...

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

1. Direct your law firm’s ads to a landing page; not a homepage! A carefully crafted landing page for your law firm’s PPC ads can help turn more clicks into leads while keeping your cost-per-click ...

While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself ...