Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...

At its annual AI World conference in Las Vegas (formerly Cloud World), Oracle has lifted the wraps off three separate projects in collaboration with key hyperscalers in order to better serve customers ...

Oracle Data Cloud has unveiled what it is claiming is the largest B2B audience data marketplace aimed at programmatic marketers. The new solution provides access to more than 400 million business ...

(Reuters) - Oracle Corp said it would buy online data management start-up BlueKai to bolster its marketing platform. BlueKai collects and analyzes online ad data, helping advertisers personalize ...