Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

IRVINE, Calif., Dec. 06, 2024 (GLOBE NEWSWIRE) -- Search Engine Optimization (SEO) has evolved into a powerful tool for businesses looking to establish and expand their online presence. At BrandRep, ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.