As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...

New Delhi: OpenX Technologies has filed a comprehensive antitrust complaint against Google, seeking substantial damages following a landmark ruling by the Eastern District of Virginia that found the ...

OpenX is an ad tech company that drives optimal value for advertisers through high-scale marketplaces across all screens OpenX is focused on unleashing the full economic potential of digital media ...

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In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...

With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk’s advanced analytics solutions — empowers auto buyers to measure and optimize ...