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Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

Getty Image American Airlines has been at the heart of some online debates for quite some time now. Oftentimes, many fliers ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much-requested by ...

Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...

Online grocery sales continued its meteoric rise in January, jumping 16.6% year over year to $10 billion, marking the sixth month in a row that sales topped $9.5 billion, according to the Brick Meets ...

Restaurant loyalty remains an evolving discourse. McDonald’s program turned 2 years old just a couple of months ago. Wendy’s launch arrived nearly a year earlier to the date, in July 2020. Chick-fil-A ...