There’s something about October that feels quietly transformative. The air shifts, the pace of the year slows, and a collective urge to start fresh begins to stir. Social media calls it the “second ...

'October theory' originated on TikTok and is the belief that fall is the best time to set goals. Because three months are left of the year, some people feel more motivated by the deadline. Here's how ...

What if you decided to make transformations in your life before the new year? A TikTok trend known as “October Theory” may help you give you a little extra push — rather like a New Year’s resolution, ...

If there’s one thing TikTok loves, it’s a theory. First there was the “invisible string theory,” then the “orange peel theory.” This month it’s the “October theory.” The start of October signals the ...

As fall weather sets in, TikTokkers have declared that the month of October is more of a reset than January, claiming that it is the optimal month for a “glow up” or major transformation. They call ...

A new TikTok trend is shedding light on why this month is the time for transformation, in what has been dubbed the "October Theory." Izzy Utterson (@izzyutterson), 27, a content creator from London, ...

This October, some TikTok users have more than Halloween costumes on their mind. According to a viral concept called “October theory,” this month is the perfect time to engage in self-reflection and ...

This is one social media trend that really could change your life Do you have a hard time sticking to your New Year’s resolutions? The problem may be the season, not you. Well, October Theory is here ...

October is traditionally the time to break out the cozy sweaters and consume as many pumpkin-spice drinks as possible. Instead, people are now using it to reset their goals. Dubbed “October Theory,” ...

While October Theory isn’t necessarily going to make it any easier to form new habits, it’s still a concept worth exploring. “There’s no magic time to start making changes,” says Jason Ewoldt, M.S., ...