Opinion: Whether an influencer is paid to praise one product or disparage another, the legal question is the same: Are ...

A university study finds that while most marketing advice warns against negative messaging about competitors, teasing “genuine rivals” can increase consumer engagement significantly, especially among ...

Pundits and commentators are forecasting that this fall's general election will see an avalanche of negative advertising. But as voters gird for the onslaught, political scientists are asking a ...

HAMPTON ROADS, Va. (WAVY) — If you’ve noticed an uptick in negative campaign ads, that’s not your imagination — political experts say we can expect to see a lot more between now and Nov. 4. “There are ...

Negative advertising persists ‘because it works’ News / Oct 17, 2025 / 12:31 AM EDT If you've noticed an uptick in negative campaign ads, that’s not your imagination — political experts say we can ...

The percentage of negative political TV ads has increased sharply in the run up to the 2012 election. Ronald Reagan — revered by the Republican... Negative Political Ad Campaigns Bigger Than Ever ...

CHESAPEAKE, Va. — With Election Day just days away, some Virginia voters say they're exhausted by the constant barrage of campaign advertisements flooding their text messages, the streets they drive, ...