In the vast universe of video gaming, where graphics and gameplay often take center stage, the past decade has seen a remarkable resurgence in the significance of storytelling. This article delves ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...