It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

Logos are a calling card for everyone's favorite restaurants. Take McDonald's 'Golden Arches' or the iconic Starbucks siren, just to name a couple. Without words, these brands' logos (and their ...

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...