Originally available for video and image-only commercials, System1 introduced Test Your Ad Audio on Monday. The extension of the Test Your Ad platform lets advertisers run mini-focus groups that ...

As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

Effective focus group discussions allow time for employees to share their feedback and suggestions about working conditions. Factors such as confidentiality, anonymity and unrushed input are important ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

I recently dusted off my focus-group–moderator shoes in order to run a few sessions on behalf of a big client. As I was preparing, I found myself jotting down a quick script with ground rules to help ...

Focus groups are, in my opinion, an unfocused approach to marketing, sales and product development. The groups are an exercise in pseudoscience, not an example of the scientific method, because no ...

A modern organization has several responsibilities. It should, of course, produce products or services people want to buy so they can make a profit and return value to shareholders. But it also needs ...