Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...

If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...