AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the ...

RSG Media is using FICO® Xpress Optimization for improved inventory use and savings in media planning and scheduling RSG Media has improved viewership conversions for its customers by 10 to 25 percent ...

As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...