NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its audio Attribution solution, helping brands track and measure ...

InMarket Launches Unified Measurement Solution to Help Manage Spend, Accelerate Omni-Channel Performance and Maximize Incremental Outcomes in Real-Time Unified Measurement directly addresses key ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

Comscore has announced a partnership with Roku that will see Roku integrated into Comscore's cross-platform measurement solution Comscore Campaign Ratings(CCR). The partnership with Roku will allow ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform ...

FactSet’s Performance Solution (FPS) supports official performance, attribution, Global Investment Performance Standards (GIPS) reporting and risk analysis. The software-as-a-service (SaaS)-based ...

Short-form video platform TikTok has launched new ad solutions and performance tools to help brands drive engagement and achieve their business outcomes on the platform. The announcement, made at ...

To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

This article takes you through the types of measurements and tools you need to measure enterprise SSD performance. SSDs have pronounced write-history sensitivity, which means that they have unique ...

Opinions expressed by Entrepreneur contributors are their own. A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since ...