A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A business uses a SWOT analysis to identify its strengths, weaknesses, opportunities and threats. It begins with a look at internal factors, the strengths and weaknesses within the company. Once ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...