Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
Business Wire

How Marketing Mix Modeling Helped a Food and Beverage Company to Gain Visibility into Consumer Buying Behavior | A Case Study by Quantzig

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...
Forbes

Building A Better Marketing Mix Model

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and managing ...
Retail TouchPoints

New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
Ad Age

How to make sense of marketing mix modeling—and make it work for your brand

Are you a print subscriber? Activate your account. By Tim Nudd - 27 min 12 sec ago By Ad Age and Creativity Staff - 1 hour 51 min ago By Ad Age Staff - 2 hours 22 min ago By Adrianne Pasquarelli - 2 ...
MediaPost

Google Teases New AI-Powered Marketing-Mix Model

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...
CMS Wire

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...
Morningstar

Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

With its powerful features, seamless integration with STAGE–Assembly's global operating system–and in support from META, the new marketing mix modeling app is set to redefine how brands approach ...
Marketing

Three Critical Questions to Get the Most From Marketing Mix Modeling

Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling (MMM) can work for them and how to get the most from it. Modeling measurements are often ...
Marketing Dive

How to tackle measurement as Google rolls out open-source marketing mix modeling

With the death of third-party cookies underway, the pressure is on marketers to adopt new solutions for targeting, tracking and measurement before long-standing tactics become inoperable by the end of ...