A centenarian kosher food brand is showing off a new look this season. Manischewitz, America’s leading kosher brand since 1888, just debuted a major rebrand in time for the Passover season, a big one ...

Consumers browsing the kosher aisle this Passover season may do a double take. Manischewitz, the 136-year-old kosher food titan has a fresh look, with bold red and orange accents and cartoon families ...

Manischewitz recently debuted a new look across all of its packaging. Photo-Illustration: Grub Street; Photos courtesy retailer Manischewitz recently debuted a new look across all of its packaging.

Manischewitz is rebranding to extend its appeal beyond the kosher aisle to mainstream audiences, according to details shared with Marketing Dive. The over 130-year-old purveyor of matzo ball soup and ...

Stephanie Ganz is a writer and recipe developer whose work has appeared in BUST, Bon Appétit, The Kitchn, and Epicurious. She’s the author of the Substack newsletter But Wait, There’s More. I noticed ...