My forthcoming novel, Three Days Grace, is not a business book. It’s a work of fiction about urgency, trauma and moral choice ...

Everyone talks about making business decisions based on numbers, data, and facts, including me. But what do you do when there aren’t hard facts and you have to make the best decision based on unclear ...

If your company feels stuck—too many meetings, too little movement—it’s probably not a culture problem. It’s a decision problem. Every business at its core is a decision-making engine. Strategy, ...

Picture this. You're sitting in an office reception, waiting to be called in for an interview for your dream job. You have no ...

Agility in business isn’t just about reacting quickly. It’s about making the right moves at the right time. Companies that embrace an agile approach to innovation consistently outperform competitors, ...

Suppose you're standing at the top of a high ladder, fixing a roof. Suddenly, a tool slips from your grasp, threatening to fall. Before you can think about it, you stretch awkwardly to grab it, slip, ...

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...