H&M has launched an immersive gaming experience called “Loooptopia” on Roblox. The game allows players to experiment with materials and patterns and create a virtual garment and wardrobe for their ...

With the metaverse and social gaming channels increasingly becoming more a part of our culture, retailers are traveling to the metaverse to win new customers. H&M has embraced the metaverse and social ...

Fans become fashion designers at Loooptopia, minting bespoke designs for their avatars. With the metaverse and social gaming channels increasingly becoming more a part of our culture, H&M created an ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

H&M is upping its bets on emerging digital channels with the launch of Loooptopia, joining numerous others, including Gen Z retailer American Eagle, who have made Roblox a key marketing asset in an ...

Four months into relocating its legal headquarters to Nevada, Roblox has been sued in federal court. The lawsuit alleges that the company put “profits over safety,” which led to a 12-year-old child, ...

H&M has launched an immersive experience in the metaverse through online gaming platform Roblox. The fashion retailer partnered metaverse studio Dubit to create H&M Loooptopia, which lets players ...