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7 benefits of text message marketing

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
Harvard Business Review

Why Loyalty Programs Fail

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...

Commerce platforms can turn loyalty into a portable asset class: Here’s how

The logic behind asset-based incentives is simple: give shoppers something they actually own. seQura’s program offers up to ...
Business.com on MSN

15 successful text message marketing examples

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...