jdpower

As Inventory Levels Recover, Loyal Customers Returning to Their Brand of Choice, J.D. Power Finds

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...
jdpower

Brand Loyalty Faces Headwinds as Tariffs Reshape New-Vehicle Shopper Behavior, J.D. Power Finds

TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal ...
SFGate

J.D. Power 2025 Brand Loyalty Study Results

Porsche, Lexus, Toyota, Honda and Ford are the highest ranking automakers in their respective segments in the new J.D. Power 2025 U.S. Automotive Brand Loyalty Study. It measures which brands have the ...
Marketing Dive

Loyalty programs with active communities appeal to Gen Z, study finds

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...
Auto Remarketing

8 nameplates shine in J.D. Power 2024 U.S. Automotive Brand Loyalty Study

BMW, Ford, Honda, Lexus, Mercedes-Benz, Porsche, Subaru and Toyota. Those eight nameplates all gained high honors, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty Study released on ...