A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

Discover how longitudinal data helps analyze financial trends, business risks, and economic changes with repeated observations of the same subjects over time.

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Identifying causal relationships from observational data is not easy. Still, ...