Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

Local SEO is a smart skill set to master, especially if you have a local business. All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO.

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When I published my analysis on the fading effectiveness of traditional local SEO, the ...