(By Rick Fink) Do you know one of the biggest reasons why most businesses don’t advertise? This may surprise some, but it’s simply because we’re not calling on them. While this week’s message is ...

(By Rick Fink) As a sales manager in media or a media rep, there are many areas in which we can improve to become more successful. One of the most overlooked areas for both managers and sellers is ...

As retailers gear up for the most consequential stretch of the year, they are laser-focused on inventory, delivery and creative campaigns. But in those consuming efforts, it’s easy to overlook a ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...