Principal, Pacific Life and Symetra are the top life insurance companies in our evaluation. These companies scored well for ...

“Unless there’s a need for liquidity, we don’t want our clients putting money into permanent life insurance. We want that money here as assets under management.” I first heard that said over 30 years ...

Discover five proven strategies for financial advisors to boost life insurance sales, including mastering products, honing ...

Ashlee is an insurance editor, journalist and business professional with an MBA and more than 17 years of hands-on experience in both business and personal finance. She is passionate about empowering ...

As 2023 draws to a close, agents and advisors are reviewing the trends that have impacted the life insurance industry during the past several months and are thinking about what is ahead for 2024 and ...

With Women's History Month in full swing, Limra is highlighting the untapped potential of the women consumers in the life insurance industry and providing a number of reasons the life insurance sector ...

Many misconceptions surround life insurance — by clients, financial advisors, and agents alike. Financial advisors can help communicate the versatility of life insurance to their clients and help them ...

While Life Insurance Awareness Month (September), may be ending, that doesn’t mean this sometimes misunderstood financial planning resource is any less important. In fact, this multifaceted financial ...

In previous articles, including “Life Insurance Policy Themes for 2023,” I suggested that if the life insurance discourse, which I broadly defined in that article, were to move on from the “why to buy ...

Artificial intelligence has been a hot topic recently. You may be familiar with ChatGPT, a sophisticated language model created by OpenAI. It is intended to provide conversational text responses that ...