Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

DALLAS, Dec. 19, 2025 /PRNewswire/ -- Captello, a top provider of innovative lead capture and demand generation solutions for events, continues to solidify its position as a market leader in lead ...

NORWALK, Conn.--(BUSINESS WIRE)--Virtual and hybrid event management software (EMS) leader Aventri today announced its latest engagement solution, Aventri Digital Lead Capture. This novel solution ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually fill a form, and an even smaller number are genuinely ready to buy. Most ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

In 2011, when Chief MarTech published the first version of the now-famous martech landscape, there were only 150 marketing technology solutions. Today, there are over seven thousand. In 2019, B2B ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...