LFC legends past and present have come together to celebrate the launch of the Reds’ eagerly anticipated new home and away kit, designed by new club partner adidas. The reuniting of Liverpool FC and ...

Available now, the new jersey boasts a striking sea green colourway inspired by classic LFC and adidas designs from the 1990s and early 2000s. It also features the return of the adidas Originals ...

Liverpool FC has entered into a new long-term retail partnership with Old School, one of South Africa’s leading supporter and leisurewear brands, ...

Liverpool Football Club plans to launch two new standalone official retail stores in Denmark and Norway. Opening later in 2025, the initiative marks the club's first venture into standalone retail ...

Liverpool Football Club has announced the opening of its first official standalone store in Africa, partnering with South ...

Premier League giants Liverpool will open its first official merchandise stores in Africa, bringing the club closer to its massive SA fanbase.