LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...
LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...
Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.
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