It changes how you play ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO will launch Smart Bricks—an interactive evolution of the classic 2×4 brick.

At the Consumer Electronics Show (CES) 2026, LEGO announced a partnership with Star Wars for AI-Powered Smart Brick tech that will change how you play.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the year. BB-8 Astromech Droid ($90) — Celebrating a Droid Icon - A fan-friendly ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...