At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and responsive.

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...

In a groundbreaking announcement at the Consumer Electronics Show (CES) 2026 in Las Vegas, Lego has unveiled its latest innovation: Smart Bricks. These tech-filled building blocks are designed to ...

Lego's new sensor-packed Smart Play Brick, part of a special Star Wars collection, brings interactive lights and sound to the ...

Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative. The ...

Whether it’s imaginative builds or hands-on play, Lego sets offer hours of creative fun ideal for boys and builders of all ...