At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...