The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
Feeling nostalgic for old Nintendo consoles? Well, '80s and '90s kids rejoice, because Lego has the solution for you. "To celebrate a revolutionary time in video game history, The Lego Group is ...